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Sponsorship and Promotion in the CESA Activities
Suchý, Marek ; Lepková, Hana (referee) ; Nová, Jana (advisor)
The bachelor thesis focuses on the issues of advertising and sponsoring of non-profit organization dedicated to provision of sports activities for students of the Technical University in Brno and the general public. The work includes theoretical questions relevant to the issue, competitor analysis and design of suitable candidates and individual solutions for sponsorship and advertisement.
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Management implementation of the Czech Karate Federation JKA
Válková, Zuzana ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Management Implementation of the Czech Karate Federation JKA Goals: The general aim is to give suggestions for management improvement of sports non-profit organization. The suggestions will be based on an analysis of sequential managerial functions - planning, organizing, selecting and deploying staff, leadership and control and some continuous functions. Methods: Descriptive analysis, Unstructured interview, SWOT analysis Results: The results of the bachelor thesis are proposed changes in the organizational structure of the Federation, statues implementation, sponsoring improvement and modification of promotional activity. Keywords: Management, Sports organization, Non-profit organization, Managerial functions
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Marketing communication of the Czech ski school of amputees non-profit organization
Poulová, Barbora ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Marketing communication of the non-profit organization Czech ski school of amputees Objectives: The main goal of the diploma thesis is to create a proposal to innovation marketing communication of a non-profit organization Czech ski school of amputees z.ú. First it is necessary to find out the current state of communication of this organization. Afterwards, how does the founder perceive the current communication situation and how it is perceived by the founder of the organization, its clients and an independent expert on marketing communication. Then, according to the findings, propose recommendations for their innovation. Methods: The work uses the method of qualitative research using the literature. It is important to mention the work procedure. For this work were chosen two types of interviews - in-depth interview and interview in a mini-group. Three groups were used as a research set, where one group was interviewed by the mini-group type and the other two were interviewed by the in-depth type. The first group contained three non-profit clients and the remaining two interviews were conducted with an independent marketing communications expert and the founder of the Czech ski school of amputees z.ú. Results: The perception of current marketing communication is relatively insufficient from...
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Management implementation of the Czech Karate Federation JKA
Válková, Zuzana ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Management Implementation of the Czech Karate Federation JKA Goals: The general aim is to give suggestions for management improvement of sports non-profit organization. The suggestions will be based on an analysis of sequential managerial functions - planning, organizing, selecting and deploying staff, leadership and control and some continuous functions. Methods: Descriptive analysis, Unstructured interview, SWOT analysis Results: The results of the bachelor thesis are proposed changes in the organizational structure of the Federation, statues implementation, sponsoring improvement and modification of promotional activity. Keywords: Management, Sports organization, Non-profit organization, Managerial functions
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Sponsorship and Promotion in the CESA Activities
Suchý, Marek ; Lepková, Hana (referee) ; Nová, Jana (advisor)
The bachelor thesis focuses on the issues of advertising and sponsoring of non-profit organization dedicated to provision of sports activities for students of the Technical University in Brno and the general public. The work includes theoretical questions relevant to the issue, competitor analysis and design of suitable candidates and individual solutions for sponsorship and advertisement.
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